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    "lost_mean": 0.503,
    "lost_median": 1.0,
    "mean_delta": 0.002,
    "p_value": 0.9637,
    "cohen_d": -0.003,
    "significant": false,
    "effect_size": "small",
    "loss_direction": "higher_is_worse",
    "segment_breakdown": {
      "SMB": {
        "won_mean": 0.505,
        "lost_mean": 0.509,
        "delta": 0.004
      },
      "Mid-Market": {
        "won_mean": 0.474,
        "lost_mean": 0.519,
        "delta": 0.045
      },
      "Enterprise": {
        "won_mean": 0.535,
        "lost_mean": 0.483,
        "delta": -0.052
      }
    }
  }
}